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Webinar topics and dates are subject to change.
Speak to Lead: How to Give a Knockout Presentation
Tuesday, July 18, 2017 at 11:00 a.m. ET
When you open your mouth do you seal the deal or kill the deal?
Do you wonder why your client’s eyes glaze over?
Are you guilty of executive babble?
For most of us success depends on how well you present yourself, your message, and your value in in the market place. Whether you’re making a sales presentation, speaking on a panel, or sharing your vision, leaders must be able to present their ideas clearly, concisely, and convincingly. In this webinar you’ll learn:
- Why speaking is the new competitive advantage
- To channel nervousness and convey gravitas
- Create laser -like focus for your message and get to the point
- Identify top mistakes leaders make
Host – Steve Miller, The Adventure
Speaker – Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations— whether one-to-one, in front of a crowd or from an electronic platform. DiResta is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz, an Amazon.com category best-seller and widely-used text in college business communication courses. www.diresta.com. She has unique ability to get to the core of the message and translate complexity into simplicity.
Future Marketing: Can AI Really Help Make Better Human Connections? Join the Debate
Thursday, August 24, 2017 at 11:00 a.m. ET
It wasn’t that long ago when the telephone and fax machine started the arms length relationship with customers and prospects. These days, it’s become common practice to heavily rely on email, websites, texting, social media and small screens to represent our “connection” with those people who pay our bills.
The next generation promises even bigger leaps in AI’s role in marketing, sales and customer service. The recent PegaWorld 2017 conference promised AI would “help courageous leaders inside customer-centric organizations, to achieve the goals of Personalization, better Customer Decisioning, improved Predictive Modeling.” In other words, our software will behave more like humans when interacting with prospects and customers. And, apparently, customers will be happier.
For example, Pega promises “Smart email processing tools that uses natural language processing capabilities to analyze the text of an incoming customer message to determine their intentions, classify their case to a matching category, and then automatically reroute them to the most suitable agents.” Less actual human-to-human (H2H) interaction.
Is this move further away from the old H2H customer relationship most of us grew up with a good thing? Or is taking us down a rabbit hole of no return? Join resident AMT/IMTS Marketing Gunslinger, Steve Miller, in the debate – is AI in business a good thing?
Steve Miller, The Adventure