IMTS 2024 Exhibitor Workshop
The Exhibitor Workshop is a free event for IMTS exhibitors to help you get the most out of your investment. We are committed to providing exhibitors with the resources they need for a successful show.
Join us for the IMTS 2024 Exhibitor Workshop!
January 30 - 31, 2024
McCormick Place, Chicago
Schedule of Events
Tuesday, January 30
| Time | Session |
|---|---|
| 4:00pm – 6:00pm | Registration |
| 5:00pm – 7:00pm | Reception |
Wednesday, January 31
Session Descriptions
A View From the Woods: The State of the MT Industry (Main Stage)
Douglas Woods, President, AMT – The Association For Manufacturing Technology
There is an extraordinary amount of noise concerning the status of manufacturing technology today as well as the future outlook. AMT President, Doug Woods, will give the audience a glimpse of where he sees this as it relates to the economy, technology and innovation.
Inspiring The Extraordinary: The State of IMTS (Main Stage)
Peter Eelman, Chief Exhibitions Officer, AMT – The Association For Manufacturing Technology
You can't go anywhere at IMTS without running into something that inspires you – or someone who is extraordinary. Peter Eelman will give you a look into the strength and vision that is IMTS 2024.
Keynote: Planning for IMTS – Learn the Fundamentals of Setting Up an IMTS Workbox. (Main Stage)
Lisa Woodruff, President & CEO Organize 365
IMTS is a marathon, not a sprint, and planning for it takes time, skill and knowledge. In this workshop, Lisa will give you hands on tips and tricks that will walk you thru your planning season for IMTS. Even if you are a seasoned IMTS planner – you will be sure to learn new habits for your toolkit.
Hanging Sign Process (Execute)
Mark Kennedy, Sr. Director – Exhibitor Services, AMT – The Association For Manufacturing Technology
Planning to hang a sign at IMTS? If so – you won't want to miss this session. Mark Kennedy will take you through the rules of hanging a sign – and give you tips for being efficient and saving money.
Marketing 101: What Novice Exhibitors Need to Know (Market)
Sue Bartholomew, President, SAB Marketing
A true marketing expert, Sue, will share all she has learned throughout her career. She will show you where and how to begin, how to develop and measure KPI's and give you ways to drive success for your company.
How To Write a Press Release (Communicate)
Chuck Schroeder, President, Insight Marketing
Want the media paying attention to your company and your products? Make sure you know how to write a press release that will grab their attention. Chuck Schroeder will give you simple yet effective ways to best communicate to the media.
Inside the e-Kit: The IMTS Lifeline (Execute)
Julie Baker, Chief Technology Officer, Map Your Show
The e-Kit is your source for all things IMTS planning and we've made it better and easier for you to navigate. Come listen as Julie Baker walks you through the new design and navigation.
Measuring Results: Lead Generation & Data Analysis (Market)
Steve Barove, CEM, Strategic Exhibitor Services Manager, Convention Data Services
Jordan Marks, Customer Engagement Manager, AMT – The Association For Manufacturing Technology
There is one reason to exhibit at IMTS – to get qualified leads. Steve and Jordan will not only show you how you can obtain leads – but how to measure, analyze and turn them in to sales.
Communicating to Your Ideal Customer (Communicate)
Debbie Holton, President, Converge Consulting Group
The most important people you will talk to at IMTS are your customers and potential customers. And you MUST speak their language. Debbie Holton, President, Converge Consulting Group, will help you create messaging that you want them to receive in the way they need to hear it.
Understanding Custom Block (Execute)
Tom Gilmore, Jr, GES
Casey Wedlake, GES
The Custom Block Package has been a required IMTS package for many years. Join Tom Gilmore, Jr. and Casey Wedlake to learn more about the package, and what you can do to be efficient and effective – and save money…
Ask the Experts (Market)
Peter Eelman, Chief Experience Officer, AMT – The Association For Manufacturing Technology
This is the time to hear from your peers and find out how (and why) they are successful at IMTS. In this interactive panel, you will hear from veteran exhibitors and IMTS Show Committee members on anything from how they engage the audience, how they prepare their staff to sell and how they make a profit. Come prepared to ask questions and to get great suggestions.
How To Communicate Thru Social Media (Communicate)
Elissa Davis, Digital Community Specialist, AMT – The Association For Manufacturing Technology
Getting through all the noise of social media can be tricky and challenging these days, but if done correctly, it can be very effective. AMT's Elissa Davis will help you along this journey and give you very valuable insights to use.
IMTS 2024 History in the Making
Travis Egan, Chief Revenue Officer, AMT – The Association For Manufacturing Technology
IMTS has grown and evolved tremendously in the last decade. Travis Egan will not only take you thru the changes that made IMTS what it is today – but he will also give you some insight on what how new partnerships will help shapes its future.
WORKSHOP: 4 Simple Ways to Get Better Booth Traffic at IMTS 2024 (Main Stage)
Robyn Davis, Exhibitors WINH
Wouldn't it be nice if there was a simple way to get more of the right people to visit your trade show booth at IMTS 2024? You're in luck! In this fast-paced, highly interactive workshop, you'll get to work on, not just one opportunity, but four to start building momentum towards your quality traffic generation goals now ... all with the help of your peers and our favorite trade show trainer, Robyn at Exhibitors WINH.
Ops 101 (Execute)
Allison Konczyk, Director – Exhibition Operations, AMT – The Association For Manufacturing Technology
Martha Sproehnle, Senior Manager – Exhibition Operations, AMT – The Association For Manufacturing Technology
As a follow-up to the keynote session, Allison Konczyk and Martha Sproehnle will help take your Workbox planning to the next level by outlining your quarterly operational checklist for IMTS orders, reviewing partner deadlines and overall timelines for executing a successful IMTS 2024.
How to Leverage your Brand Through the World of Digital Media (Market)
Cathy Ma, Vice President – Integrated Product Services, AMT – The Association For Manufacturing Technology
One of the most effective ways a company can extend their brand is through digital media. While this strategy is extremely effective and profitable, there are so many channels and processes that it can be daunting. Cathy Ma will share tips and trips to not only get you started – but to make you successful.
Shop Talk (Communicate)
Stephanie Hendrixson, Executive Editor, Additive Manufacturing
Brent Donaldson, Editor-in-Chief, Modern Machine Shop
Chris Pasion, Managing Editor, Modern Machine Shop & Production Machining
Kathy Webster, Managing Editor, AMT – The Association For Manufacturing Technology
Moderator: Bonnie Gurney, Vice President – Strategic Content & Partnerships, AMT – The Association For Manufacturing Technology
Want to know what the media is looking for out of you? Ask them. In this interactive panel Bonnie Gurney, Vice President – Strategic Content & Partnerships, sits with four editors to get their take on what they look for when writing a story.
Next Stop: IMTS (Main Stage)
Michelle Edmonson, Vice President – Exhibitions, AMT – The Association For Manufacturing Technology
Michelle Edmonson will close out the workshop leaving you with words of wisdom and encouragement. She also has prizes that you can win – if you are there!