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Stealing Genius: A System for Innovation

Tuesday, May 15 2018 at 11:00 a.m. ET

If you’re like the rest of us, you’re always looking for ways to innovate. Maybe you want to develop a new product, or innovate production. Maybe you’re looking for creative ideas for working with customers, how to counter competitive price pressure, or how to brainstorm a marketing strategy to create new leads.

Unfortunately, creative thinking/brainstorming is often a painful process. We gather the troops in a meeting room with a blank flipchart and announce, "Let’s brainstorm!" After a while, the sheet is still blank and everybody stares at each other.

Fear no more, IMTS friends! Our resident Marketing Gunslinger, Steve Miller, has created an easy-to-understand, easy-to-implement system he calls, "Stealing Genius." He’s been teaching this system for many years (even including it in his new book) ... several AMT member companies have gone through the system ... even many of the IMTS staff have learned the system.

And now you can too. Join Steve on May 15 and learn how you can innovate, create, and brainstorm around almost any challenge or objective your company has!

Steve Miller, The Adventure