More than 30 speakers presented on 60 topics to give exhibitor operations, marketing and sales staff the information they need to prepare and launch a successful IMTS 2018 show experience. If you’re interested in refreshing your memory or want to catch one you missed, the entire collection of topics is below.

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KNOWLEDGE BAR 1 – SPONSORSHIP

Image: Bill Herman

Parking Structures Sponsorships

Bill Herman
Director – International Exhibitions & Sponsorship, AMT

PARKING STRUCTURES SPONSORSHIPS

Find out how your company can get noticed in the largest parking garage at McCormick Place located directly across from the Grand Concourse.

Click here to view the PDF.

Image: Anthony Pavlik

Media Pre-Show Sponsorship

Anthony Pavlik
Regional Vice President/ Media Consultant, Gardner Business Media Inc.

MEDIA PRE-SHOW SPONSORSHIP

Get a handle on all the ways to promote your company and IMTS booth before the show.

Click here to view the PDF.

Image: Bob Kaplan

Transportation Sponsorships

Bob Kaplan
Director of Promotional Marketing, CMAC

TRANSPORTATION SPONSORSHIPS

Find out about the numerous promotional options on shuttle buses, taxis, rail stations, and more.

Click here to view the PDF.

Image: Kent Luciano

Media At-Show Sponsorship

Kent Luciano
Associate Publisher, Modern Machine Shop, Gardner Business Media Inc.

MEDIA AT-SHOW SPONSORSHIP

Check out the opportunities for sponsoring media stations and events during IMTS 2018.

Click here to view the PDF.

Image: Melissa Kline Skavlem

Tabletops, Cups, Napkins, Hotel Keycard Sponsorships

Melissa Kline Skavlem
Chief Marketing Officer, Gardner Business Media Inc.

TABLETOPS, CUPS, NAPKINS, HOTEL KEYCARD SPONSORSHIPS

Gain information on getting your name on hotel and restaurant items.

Click here to view the PDF.

 


KNOWLEDGE BAR 2 – MANAGING PROSPECTS USING IMTS PASSPORT

Image: How to Target Your Prospects

How to Target Your Prospects

AMT Business Solutions Team

HOW TO TARGET YOUR PROSPECTS

Check out the categories that IMTS attendees self-select that can help you choose potential buyers.

Click here to view the PDF.

Image: How to Contact Your Prospects List

How to Contact Your Prospects List

AMT Business Solutions Team

HOW TO CONTACT YOUR PROSPECTS LIST

Learn about the easy-to-use email tool to send specific messages to key prospects.

Click here to view the PDF.

Image: How to Track Campaign Performance

How to Track Campaign Performance

AMT Business Solutions Team

HOW TO TRACK CAMPAIGN PERFORMANCE

See how simple reporting can help you track what’s working and what’s not.

Click here to view the PDF.

Image: How to Manage Your Prospect List

How to Manage Your Prospect List

AMT Business Solutions Team

HOW TO MANAGE YOUR PROSPECT LIST

Tips and tricks to keep your prospect list current and uncluttered.

Click here to view the PDF.

Image: How to Cultivate Leads & Opportunities

How to Cultivate Leads & Opportunities

AMT Business Solutions Team

HOW TO CULTIVATE LEADS & OPPORTUNITIES

Gain tips to turn leads into customers.

Click here to view the PDF.


KNOWLEDGE BAR 3 – IMTS E-KIT

Image: Amanda Butler

How to Use the GES Expresso Site

Amanda Butler
IMTS Call Center Manager, Global Experience Specialists (GES)

HOW TO USE THE GES EXPRESSO SITE

Learn about the mobile app and software that prompts exhibitors to order items at the best rates.

Click here to view the PDF.

Image: Mark Kennedy

Hanging Sign Changes for 2018

Mark Kennedy
Director – Exhibitions Sales, AMT

HANGING SIGN CHANGES FOR 2018

Find out about new options and how to more easily estimate the costs of hanging signs.

Click here to view the PDF.

Image: Rachelle Muckle

How to Invite Your Customers

Rachelle Muckle
Exhibitions Operations Manager, AMT

HOW TO INVITE YOUR CUSTOMERS

Check out the simple tools in your e-Kit that make it easy to invite your customers to your booth.

Click here to view the PDF.

Image: Katherine Carey

How to Update Your Company Profile

Katherine Carey
Exhibitions Data Specialist, AMT

HOW TO UPDATE YOUR COMPANY PROFILE

Make sure you know how to access and update your company profile on IMTS.com, your “front door” to IMTS.com visitors.

Click here to view the PDF.

Image: Julie Baker

IMTS e-Kit Checklist: Tricks and Tips

Julie Baker
VP of Technology & Customer Relations, Map Your Show

IMTS E-KIT CHECKLIST: TRICKS AND TIPS

Find out about the power of checklists to save time and stay organized as you prepare for IMTS 2018.

Click here to view the PDF.


KNOWLEDGE BAR 4 – COMMUNICATIONS

Image: Adam Gambrel

Social Media Overview

Adam Gambrel
Exhibitions Marketing Administrator, AMT

SOCIAL MEDIA OVERVIEW

Learn some tricks and tips to launch the power of Facebook, Twitter, LinkedIn, Instagram, and SnapChat.

Click here to view the PDF.

Image: Cyndi Kustush

How to Write a Press Release that Interests the Media

Cyndi Kustush
Senior Editor, Moldmaking Technology Magazine, Gardner Business Media Inc.

HOW TO WRITE A PRESS RELEASE THAT INTERESTS THE MEDIA

Get advice on what interests reporters and what doesn’t.

Click here to view the PDF.

Image: Adam Gambrel

Social Media: Facebook Basics

Adam Gambrel
Exhibitions Marketing Administrator, AMT

SOCIAL MEDIA: FACEBOOK BASICS

Learn some tricks and tips to launch the power of Facebook.

Click here to view the PDF.

Image: Adam Gambrel

Social Media: Twitter Basics

Adam Gambrel
Exhibitions Marketing Administrator, AMT

SOCIAL MEDIA: TWITTER BASICS

Learn some tricks and tips to launch the power of Twitter.

Click here to view the PDF.

Image: Adam Gambrel

Social Media: LinkedIn Basics

Adam Gambrel
Exhibitions Marketing Administrator, AMT

SOCIAL MEDIA: LINKEDIN BASICS

Learn some tricks and tips to launch the power of LinkedIn.

Click here to view the PDF.


KNOWLEDGE BAR 5 – IMTS ESSENTIALS

Image: Steve Miller

Teach Your Staff to Turn Conversations into Results

Steve Miller
President, The Adventure

TEACH YOUR STAFF TO TURN CONVERSATIONS INTO RESULTS

Give your staff the power to distinguish buyers from non-buyers.

Click here to view the PDF.

Image: Rachelle Muckle

How to Order IMTS Free Marketing Products

Rachelle Muckle
Exhibitions Operations Manager, AMT

HOW TO ORDER IMTS FREE MARKETING PRODUCTS

Find out where to go in your e-Kit to take advantage of the free marketing pieces you can send to your potential customers.

Click here to view the PDF.

Image: Ed Zilinskas

How to Choose a Display Company

Ed Zilinskas
Executive Vice President & Principal, LAB Exhibits

HOW TO CHOOSE A DISPLAY COMPANY

Learn what to look for when searching and selecting a display company.

Click here to view the PDF.

Image: Karen Lewis

How to Register Your Booth Staff

Karen Lewis
Senior Registration Manager, Convention Data Services

HOW TO REGISTER YOUR BOOTH STAFF

Make sure your booth staff are registered.

Click here to view the PDF.

Image: Rachelle Muckle

How to Reserve Meeting Rooms @ IMTS

Rachelle Muckle
Exhibitions Operations Manager, AMT

HOW TO RESERVE MEETING ROOMS @ IMTS

Find out where to reserve meeting rooms in your e-Kit.

Click here to view the PDF.


Sponsorship Support of the IMTS Exhibitor Workshop is Provided by these Key IMTS Partner Vendors:

 

Additional Sponsorship Support Provided by: