More than 30 speakers presented on 60 topics to give exhibitor operations, marketing and sales staff the information they need to prepare and launch a successful IMTS 2018 show experience. If you’re interested in refreshing your memory or want to catch one you missed, the entire collection of topics is below.

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Image: Douglas Woods

Opening Remarks: State of IMTS

Douglas Woods
President, AMT

OPENING REMARKS: STATE OF IMTS

With a new Pavilion dedicated to Additive Manufacturing, two emerging technology centers, and more co-located shows, IMTS 2018 is on track to be the largest IMTS ever.

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Image: Patrick McGibbon

2018 Manufacturing Sectors: Learn What is Growing or Slowing

Patrick McGibbon
VP – Strategic Analytics, AMT

2018 MANUFACTURING SECTORS: LEARN WHAT IS GROWING OR SLOWING

Pat analyzes current economic indicators to make forecasts for the primary business sectors that fuel the manufacturing technology market.

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Image: Melissa Kline Skavlem

Prepare for IMTS: Marketing 101

Melissa Kline Skavlem
Chief Marketing Officer, Gardner Business Media Inc.

PREPARE FOR IMTS: MARKETING 101

Melissa outlines 6 steps to execute a marketing plan and breaks down that plan into a timeline with specific marketing tasks before, during and after the show.

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Image: Panelists and Moderator

Connect with the Media

Panel:
Gardner Business Media Inc.

CONNECT WITH THE MEDIA

Long-time, manufacturing technology publishers give helpful tactics to let news organizations know about your new products and services.

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Image: Kim Brown

Kim Brown

Director – Business Solutions, AMT

EXHIBITOR PASSPORT 2.0: LEARN HOW THE NEXT VERSION WORKS

Kim shows how Exhibitor Passport makes it easy to identify prospective buyers and communicate with them before, during and after the show.

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Image: Ed Zilinskas

Preparing Your Booth Display

Ed Zilinskas
Executive Vice President & Principal, LAB Exhibits

PREPARING YOUR BOOTH DISPLAY

Follow Ed’s steps to build a booth that enhances your brand, supports your business goals, and is within budget.

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Image: Mark Kennedy

Connect With Your Customers

Mark Kennedy
Director – Exhibitions Sales, AMT

CONNECT WITH YOUR CUSTOMERS

Mark gives 10 reasons why exhibitors should communicate with prospective buyers before the show and ways to do so through IMTSTV, IMTS.com, and Exhibitor Passport.

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Image: Panelists and Moderator

Learn About IMTS Sponsorships: Getting Beyond the Booth

Moderator: Bill Herman
Director – International Exhibitions & Sponsorships, AMT
Panelist: Jeff Ducate  President & CEO, CMAC
Panelist: Travis Egan  Group Publisher, Gardner Business Media Inc.

LEARN ABOUT IMTS SPONSORSHIPS: GETTING BEYOND THE BOOTH

This panel reviews new sponsorship options at IMTS 2018, explains what a sponsorship program can do for your company, and lists contact information.

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Image: Bonnie Gurney

Learn How IMTS Helps Get You Noticed

Bonnie Gurney
Director – Industry Partnerships, AMT

LEARN HOW IMTS HELPS GET YOU NOTICED

Bonnie highlights how to find and maximize IMTS 2018 communication products and tools to get noticed as well as 9 ideas to market your company.

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Image: David Lawton

Connections are Crucial: IMTS Lead Retrieval Tips

David Lawton
EVP Sales, Convention Data Services (CDS)

CONNECTIONS ARE CRUCIAL: IMTS LEAD RETRIEVAL TIPS

David offers advice to connect with prospective buyers using custom registration, and reviews the new features of the lead retrieval solutions available at IMTS.

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Image: Nina Anderson

Why Data Matters: Learn How Analytics Drive Results

Nina Anderson
Data Scientist, AMT

WHY DATA MATTERS: LEARN HOW ANALYTICS DRIVE RESULTS

Nina explains data analytics and what it can tell us about Exhibitor Passport, a communication tool for exhibitors to target prospective buyers attending the show.

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Image: Peter Eelman

Closing Remarks

Peter Eelman
Vice President – Exhibitions & Business Development, AMT

CLOSING REMARKS

IMTS staff want exhibitors to be successful at IMTS 2018. Exhibitors’ success is a measure of IMTS success. Peter encourages marketing, operations, and sales staff to implement what you learned into your plan for a successful IMTS 2018.

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Sponsorship Support of the IMTS Exhibitor Workshop is Provided by these Key IMTS Partner Vendors:

 

Additional Sponsorship Support Provided by: