More than 30 speakers presented on 60 topics to give exhibitor operations, marketing and sales staff the information they need to prepare and launch a successful IMTS 2018 show experience. If you’re interested in refreshing your memory or want to catch one you missed, the entire collection of topics is below.
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PREPARE FOR IMTS: MARKETING 101
Melissa outlines 6 steps to execute a marketing plan and breaks down that plan into a timeline with specific marketing tasks before, during and after the show.
IMTS staff want exhibitors to be successful at IMTS 2018. Exhibitors’ success is a measure of IMTS success. Peter encourages marketing, operations, and sales staff to implement what you learned into your plan for a successful IMTS 2018.