#1: Send information in small doses.
The Strategy

If you do email marketing, take a “drip” approach. Send a little information at a time to keep prospects engaged. Since drip campaigns are implemented using marketing automation, you can create a schedule of what will be sent out and to whom it will be sent.

What to Do

Create an “After IMTS 2018” theme. Using Exhibitor Passport, send out a weekly email, each time mentioning that it's post-show. Briefly highlight a specific solution your product can bring. You are now taking the buyer on a journey and giving them more reason to click on your call-to-action, which could take them directly to one of your sales reps.

#2: Pick up the phone.
The Strategy

If you are sending personal email to attendees who visited you at the show, then a follow-up phone call should be incorporated into the plan.

What to Do

A follow-up phone call will reiterate what was said in your follow-up email. Ideally, it can open up a new conversation to discuss the attendee's needs and how your product can help. Remember, not a lot of exhibitors do this, so you will stand apart. Exhibitor Passport provides comprehensive contact information.

#3: Find buyers who missed your booth.
The Strategy

With a show as big as IMTS, you definitely missed attendees who could possibly be in the market for your solution. They just didn't have the opportunity to see you. Send them a quick message about your company, so they know you were at the show.

What to Do

Use Exhibitor Passport. This is the only way to access any attendee you missed who fits your customer profile. With a few clicks, you can view these attendees and send out a targeted drip campaign highlighting the solutions you are offering.

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IMTS Exhibitors Ask ... We Answer

“How can I reach buyers who were in my Pavilion but missed my booth?”

Use Exhibitor Passport to gain access to all IMTS attendees, and quickly search for buyers who visited your pavilion, but NOT your booth and reach out to them directly.

With Exhibitor Passport, you can:

  • Email attendees who scanned their badges in your pavilion but not in your booth.
  • Create a direct mail campaign and let missed prospects know what you have to offer.
  • Make contact now, before post-show buying decisions are made.

“How do I follow up with leads from the show?”

Use Exhibitor Passport to follow up with your leads from IMTS with just a few clicks. Send email updates and reminders about promotions or products featured at the show. Mail personalized thank you cards to your leads. Start building a relationship now.

“How do I maintain contact with IMTS attendees after the show is over?”

Exhibitor Passport is a powerful marketing tool that provides the data you need to connect with potential customers – all year, every year. Current Exhibitor Passport subscriptions are valid through January 2020.

Stay connected with IMTS attendees by sending a newsletter, inviting them to your booth at other shows, or informing them of new product releases.

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What Some of Our Customers Have to Say...

Paul Chen, Vice President Business Development & Marketing, FFG Europe & Americas, MAG Automotive LLC

As a first-time user, I found Exhibitor Passport to be an extremely useful tool for reaching out to IMTS registered attendees before and after the show.

Paul Chen, Vice President Business Development & Marketing, FFG Europe & Americas, MAG Automotive LLC
Erika Szabo, Marketing Manager, Tornos Technologies US Corporation

The IMTS Exhibitor Passport is our gateway to success! I did not know previously that this tool could help me promote Tornos' events outside of IMTS. I can reach more buyers and create custom campaigns for our events by simply uploading my own html-based newsletter template. It's as easy as that! If you need an additional campaign-manager tool to your company's CRM, I highly recommend Exhibitor Passport – a digital sales tool that takes you places!

Erika Szabo, Marketing Manager, Tornos Technologies US Corporation
Greg Bennett, OmegaCube Technologies

We have found AMT's Exhibitor Passport to be a strong tool, as a part of our Email Marketing program. Also, support has been excellent, which helps make the system easy to use.

Greg Bennett, OmegaCube Technologies

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