December 17, 2017
Writing effective copy may be the single most important skill marketers can learn. Simply announcing a new product or catalog – “Get our new 2018 catalog!” – is not good copy. In fact, it’s lazy.
Emails, trade ads, and sales letters shouldn’t be announcements. They should speak directly to your prospects and join the conversation already going on in their mind. Of course, that easier said than done.
Join Steve Miller, IMTS’s resident Marketing Gunslinger, as he shares an exact formula you can follow in any marketing messages you send out.
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